Why you need PR in your marketing mix now more than ever
One of PR’s best known offerings is media relations; raising awareness of brands, products and services through the placement of stories in the media. We refer to the outputs of media relations as earned editorial because the coverage is not paid for, as it is with adverts. Earned coverage has to meet the journalist and […]
From the ridiculous to the miraculous: How technology is changing not only the way we communicate but also how we manage our health
I was mindlessly scrolling through my Facebook feed one morning, as you do, when I stumbled across a Facebook Live recording from a friend who has recently moved from the UK to America. Intrigued as to what might be his latest transatlantic tale, I clicked through. Was it a video about this entrepreneur’s latest business […]
Watching a TV show will not make my children transgender
As a mum of two inquisitive children, my work with a GP specialising in the treatment of transgender patients (children and adults alike) has not gone unnoticed. Recently, I was chatting over the day’s events with my husband and two additional faces appeared at the kitchen table, keen to know more. I did not hesitate […]